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United Rebrands Global Service

United Rebrands Global Service
Courtesy of United Airlines Creative Services

As part of United Airlines’ integration with Continental, United is upgrading its premium cabins with new food and beverage choices and additional in-flight entertainment options. On long-haul international flights, first class on three-cabin aircraft is being rebranded as United Global First, while business class on two- and three-cabin aircraft is being rebranded as United BusinessFirst, an extension of Continental’s BusinessFirst product. Later this year, customers will see larger overhead bins on Airbus A319 and A320 aircraft and satellite-enabled in-flight Internet service. United will continue to offer United First and United Business for passengers flying United in North America, between North America and Central America, between North America and northern South America, and on some flights within Asia and the Pacific Islands.

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