Air Travel News
C-Suite execs list priorities for hotel services
Run-of-the-mill business travelers are the target of any number of surveys, but one new poll focused strictly on top-level executives – CEOs, CFOs, COOs and other C-types – in an effort to find out which hotel amenities and services are most important to the people at the top of the corporate pyramid.
The survey, conducted by LMA Communications, was sent out to C-suite execs at companies with $100 million or more in annual sales. And it found that the number one hotel amenity demanded by this lofty group was probably the same as for any other business traveler: high-speed Internet access.
The execs were given a list of 30 various services and amenities, and asked to rate them by importance. Following in descending order after Internet access were friendly service at check-in; the availability of bottled water; being recognized at check-in; express check-out; and having a national newspaper delivered to their room in the morning.
The amenity that the executives cared least about was the in-room magazine – usually a glossy promotional vehicle for the hotel chain and high-end advertisers. They also showed little interest in hotel merchandise catalogues; mini-bars; having a CD player, radio or iPhone player in the room; pay movies; in-room displays of hotel promotions or events; and receiving an amenity – like a mint on the pillow – with their turn-down service.
How much did these highly-paid executives leave the maid as a tip? The average was $5.74 a night – but almost one in five said they never tip the housekeeping staff.
Asked an open-ended question about what hotels could do better for their guests, the things mentioned most often were: stop charging for extras; provide free and/or higher-speed Internet service; leave free bottled water by the bed or give it to guests when they go on the road; speed up the valet car service; permit guests to check in or out from their mobile devices; and put larger TVs in the rooms.