Air Travel News
Survey: Business travelers want flight info pushed to phones
When you need updated information about your upcoming flight on the day of travel, do you have to go look for it? A new survey of road warriors finds that their biggest demand is for flight updates to be pushed automatically to their smart phones so they don’t have to seek out that information themselves.
The poll of 600 business travelers by FlightView found that automatic day-of-travel notifications are the most in-demand kind of services. “Airlines have a tremendous opportunity to generate more ancillary revenue and traveler loyalty from their highest-spending customers through mobile devices,” the company said.
More than 94 percent of those surveyed said they want flight status updates pushed to their phones, while 63 percent said they would like to get updates on seat upgrade availability. More than 70 percent would like an automatic notice on their devices when their flight is called for boarding.
Most business travelers in the poll found the current state of Wi-Fi service to be sadly lacking. Only 28 percent in the sample said they are satisfied with the in-flight Wi-Fi service currently offered by major airlines, and just 32 percent were happy with airport Wi-Fi availability.
But business travelers’ demands for smart phone functionality don’t stop there. Some 68.8 percent said they would like to be able to rebook on another flight with a mobile app, while 57 percent want to see standby status and terminal maps. A full 93 percent said that when they are on the first leg of a connecting itinerary, they would like to see the departure status and gate location of their next segment.
More than one-third of the respondents – 36 percent – said it would be nice if they could use their smart phone to buy ticket upgrades and book ground transportation, while 50 percent would like to get directions to their connecting gate.