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New airport entertainment option is coming

Clear Channel Airports, which bills itself as “the world’s leading marketer of airport advertising,” announced plans to deploy a new kind of video diversion for travelers, starting at Raleigh-Durham Airport this fall.

It’s called ClearVision, a product that the company says is “the first real alternative in decades to CNN’s news-only airport network.” It will bring together a customized lineup of news and entertainment programming from a variety of sources, including CBS News, CBS Entertainment, CBS Daytime and CBS Interactive; NBC offerings like The Today Show, Smash, The Voice, America’s Got Talent and The Office; daily headlines from The Wall Street Journal’s WSJ Live; and sports from the Tennis Channel.

The company said it will work with airports to bring the programming to travelers, and with a partner called connectVISION Digital Networks to assemble content from media providers. What’s more, the system will permit airports to add local news programming into the mix. And of course, it will also carry advertising.

Don’t like straining to watch things on an airport TV screen in a crowded and noisy gate area? There will be other options: “Airports ultimately will be able to leverage Wi-Fi services to provide travelers accustomed to on-demand content access to the ClearVision network on their smartphones, iPads and laptops,” the company said.

According to connectVISION marketing chief David Tetreault, “Our goal is to provide travelers — especially frequent business travelers — a diverse, 20-hour-a-day programming lineup of top network shows, news, weather, and sports while enabling airports to deliver a customized TV station with local flare and programming.”

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