American Airlines, British Airways and Iberia have formally launched their long-awaited transatlantic joint venture, announcing new routes, a wide expansion of code-sharing, and new benefits to members of their frequent flyer programs. At a meeting of the three airlines' CEOs in London, they announced several new routes to be added to their transatlantic schedules in April 2011, including New York JFK to Budapest and Chicago O'Hare to Helsinki, both to be operated by American; San Diego to London Heathrow, to be operated by BA; and Los Angeles to Madrid, operated by Iberia. In addition, American will add a second daily Miami-Madrid flight. Customers of each airline will also have access to greatly expanded flight options on both sides of the Atlantic through additional code-sharing: American's code will go onto 322 British Airways and Iberia flights to 101 cities, while BA will put its code on more than 2,000 American and Iberia flights to 181 destinations, and Iberia's code will go onto 354 American and BA flights to 96 destinations. "There will be further opportunities to increase code-shares in the future," they said. In an interview with Bloomberg News, American president Tom Horton said the combined American/BA schedule between JFK and Heathrow in the evenings will be "like a shuttle service," with departures every 30 minutes.