© Courtesy of Southwest Airlines
The most desirable corporate brand in the U.S. is…drum roll…an airline. That according to a survey conducted by Buyology Inc. and uSamp. Southwest Airlines was the top brand among both men and women, making it one of just three brands to appear in the top 10 of both genders. Among airlines, American Airlines was ranked number two by men and United Airlines number three, while women ranked JetBlue number two and British Airways number three.
Buyology Inc./uSamp 2012 Most Desired Brands in the U.S.
|1. Southwest Airlines||1. Southwest Airlines|
|2. Cadillac||2. Google|
|3. BMW||3. Hallmark|
|4. Dove||4. Dove|
|5. Bed Bath & Beyond||5. JetBlue|
|6. Apple||6. Kohl’s|
|7. Google||7. Lexus|
|8. Sharp||8. Target|
|9. GE||9. Neutrogena|
|10. Macy’s||10. Crest|