Frequent Flyers Embrace Social Media
Airlines have embraced social media, but do they truly understand how frequent flyers use it? SimpliFlying.com and Cranfield University in the U.K. teamed up to conduct a study on that very topic, surveying 200 people who fly five or more times a year. Some highlights of their findings:
- There are more airlines on Twitter than there are airlines with frequent-flyer programs (191 versus 179).
- Almost 90 percent of frequent flyers use Facebook regularly, while more than 65 percent “like” at least one airline on Facebook.
- Seventy-two percent of frequent flyers would join a social loyalty program.
- More than 65 percent would like to earn social loyalty points via check-ins or by contributing ideas to an airline’s Facebook page.
- More than 80 percent of frequent flyers would like to earn social loyalty points by recommending the airline to a friend or providing positive feedback.
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