Airlines have embraced social media, but do they truly understand how frequent flyers use it? SimpliFlying.com and Cranfield University in the U.K. teamed up to conduct a study on that very topic, surveying 200 people who fly five or more times a year. Some highlights of their findings:
- There are more airlines on Twitter than there are airlines with frequent-flyer programs (191 versus 179).
- Almost 90 percent of frequent flyers use Facebook regularly, while more than 65 percent “like” at least one airline on Facebook.
- Seventy-two percent of frequent flyers would join a social loyalty program.
- More than 65 percent would like to earn social loyalty points via check-ins or by contributing ideas to an airline’s Facebook page.
- More than 80 percent of frequent flyers would like to earn social loyalty points by recommending the airline to a friend or providing positive feedback.