Executive Travel Magazine
Stellar service is today's Holy Grail. As consumers, we want to experience it; as executives, we want our companies to offer it.
When customer service hits the mark, a story is almost always created, then told and retold in myriad ways, especially via social media. These stories are the brass rings that companies reach for nowadays. On the other hand, service problems are unavoidable and consumers are smarter than ever about how to complain. These stories are also told and retold. We cover both sides of service: how companies leverage social media to serve customers, and how consumers effectively lodge complaints when service fails.