Executive Travel Magazine
Why CEOs are on the road
Strong ROI has put business travel back on the map for executives looking to drum up business.
As the economy shifts and opportunities open, CEOs—and the rest of us—hit the road to hold client hands, to seek new customers, to train employees. But always for the same reason: to boost the bottom line. In this issue, we talk to CEOs who know that without face–to–face meetings, they will not be able to grow their businesses in a meaningful way. Experts who crunch the numbers, tell us that business travel pays. And we hear from a psychologist who explains why face–to–face meetings are effective.
How can you take advantage of a shifting airline landscape? When airlines merge, savvy frequent-flier program members look for opportunities.