Change: There were only format changes (bold, italics, etc.) in this version. See this version for details. (Word count: 1744)

Change: I would advise them to choose their markets very carefully; to know their markets and their customer base thoroughly—what drives their behavior; and, with that knowledge, build a business around that target customer base. _______________________________jim glab is a contributing editor for Executive Travel. Email Jim at editor@executivetravelmag.com.   View changes from previous version. (Word count: 1744)

Change: David SpurlockI started as a biochemist, working in San Francisco for Genentech, the first company to come out with a genetically engineered drug—not the kind   View changes from previous version. (Word count: 1742)

Change: Inventing a dream airlineThe founder of Eos Airlines explains how his first-class-only planes offer the intimacy a traditional airline can’t.As he made quantum career leaps from biochemical research to management consulting to a senior   View changes from previous version. (Word count: 1740)

Change: I was asked a question, more socially than anything, by a partner in a private equity group: “If you started an airline, what would it   View changes from previous version. (Word count: 1736)