JetBlue

JetBlue Airways

Airline Code: B6

Headquarters: New York, NY ###

Mailing Address: 118-29 Queens Blvd., Forest Hills, NY 11375

History: JetBlue Airways started in February, 2000, with a stated mission to bring civility back to air travel. JetBlue became one of the most successful airline start-ups in history. Beginning with flights from New York (JFK) to Florida and upstate New York, JetBlue expanded their network quickly across the country. New Airbus aircraft complete with innovative DirecTV in every seat, low fares and friendly service was an overnight hit, driving strong demand and revenue. This, coupled with JetBlue’s very low cost structure, enabled the carrier to become profitable within the first 6 months of operation – an almost unheard of feat in the highly competitive airline industry. JetBlue added the Embraer 190 to the fleet in late 2005 to facilitate further route expansion to smaller cities. Today JetBlue is one of the leading low fare carriers with over $2 Billion in annual revenue and millions of dedicated customers who continue to love the high service standards and low fares.

Major Hubs: New York (JFK)

International Network Strengths: Caribbean destinations as well as Cancun and Bermuda

Domestic Network Strengths: Extensive service from New York (JFK), Boston, Florida to major cities throughout the US. Trans-continental service to/from numerous West Coast cities.

Plane Types: Airbus A320 Embraer 190

Club/Lounge: None

Web site: jetblue.com

Useful phone numbers: For reservations, customer service or TrueBlue questions, call 800-538-2583
Hearing Impaired: 800-336-5530
Automated Information: 1 800 Jetblue 538-2583

Frequent Flyer Program: TrueBlue

Earning Currency: Points. Earn 2, 4 or 6 points per one-way flown. Also earn points through use of the JetBlue Card from American Express.

Popular Redemption Award Levels: 100 Points triggers automatic redemption for one free round-trip ticket to any JetBlue destination.

Elite levels: None

Mileage Expiration Policy: TrueBlue points expire 1 year from date earned. Flight awards expire 1 year from date issued.

Co-Branded Credit Card: JetBlue Card from American Express for consumers and small business customers

Customer Bill of Rights
JetBlue recently issued a “Customer Bill of Rights” providing, in writing, what type of service you can expect to receive when flying on JetBlue and what type of consideration you will be given should those expectations not be met by the carrier. For example, if a flights lands and you can’t get to a gate right away, passengers will get vouchers good for future JetBlue travel, ranging from $25 for a 30-60 minute delay to a voucher for the full value of their roundtrip ticket for a delay of more than four hours. For ground delays on the tarmac before departure, compensation will be a $100 voucher for a three- to four-hour delay, or the full value of the trip for more than four hours. Compensation for flights delayed “in a situation within the company’s control” range from a $25 voucher for a one to two hour delay to the full value of the ticket for a delay of more than six hours. Click here to see video of a discussion of the February 2007 incident that prompted this.

What's new?
Partnership with Bliss Spas provides amenity kits to all passengers on red-eye flights from the West Coast. A new point expiration exception for holders of the JetBlue Credit Card from American Express allow TrueBlue points to not expire for a rolling 1 year from most recent use the Card. In other words, keep using the credit card and points will never expire.


Who Knew?

They offer "Getaway" packages. George Soros was an early investor in JetBlue as a start-up and made a handsome return on his equity, not that he needs any more money.

The original concept for JetBlue came from within Virgin Atlantic although it was stymied by US regulations preventing foreign control of US based airlines. In fact, nearly the entire original marketing department at JetBlue was made of former Virgin Atlantic Airways employees.

On the short list of brand names ultimately not chosen by JetBlue was “TAXI”. This very New York inspired name would have seen planes painted bright yellow with a checkerboard logo.

David Neeleman, the founder and CEO of JetBlue, after selling his first airline, Morris Air, to Southwest Airlines in the early 1990’s was then fired by his new employer a short time later.


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