Change: There were only format changes (bold, italics, etc.) in this version. See this version for details. (Word count: 843)

Change: Here's an example of a story that worked.___________________________________________________________STEP 2: Elicit desire for a different future Even if you’ve managed to get everyone’s attention, that doesn’t necessarily stimulate a desire to act.   View changes from previous version. (Word count: 843)

Change:  In June of last year, a health worker in a tiny town in Zambia went to the Web site of the Centers for Disease Control   View changes from previous version. (Word count: 1016)