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Playing the name game
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Dec 10 2006, 3:59 PM EST
Patty
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Dec 3 2006, 5:10 PM EST
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Dec 3 2006, 5:10 PM EST
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Playing the name game
It’s not always your product, but what you call it that garners the most.Next spring, on the night of the first full moon, you cast your eyes toward the sky, and there it is: “Radio Shack.”The words may be there
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Nov 21 2006, 1:22 AM EST
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Nov 21 2006, 1:22 AM EST for: Rename
Nov 21 2006, 1:21 AM EST
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Playing the name game
It’s not always your product, but what you call it that garners the most.Next spring, on the night of the first full moon, you cast your eyes toward the sky, and there it is: “Radio Shack.”The words may be there
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(Word count: 1369)
Nov 19 2006, 5:51 PM EST
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Zweben’s and WaMu’s daring is not common. Too many executives strive mightily for safe names that seem appropriate and descriptive. The first two executives to
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Nov 19 2006, 5:49 PM EST
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Nov 19 2006, 5:49 PM EST for: no reason given
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