Silverjet launches corporate loyalty plan

Silverjet, the British all-premium-class carrier that flies between Newark and London Luton – and also between London and Dubai – has launched a new loyalty program called the Silverjet Set. It’s not for individual travelers, but rather for companies. Any business that registers will get one free Silverjet flight for every 10 purchased, for use by any of its travelers. Companies will also be able to track and manage their flight bookings through the program, store individual travelers’ preferences, and gain exclusive access to special offers from Silverjet. To enroll, go to www.silverjet.com and follow the links to Business User Registration.