Location: United's customer plan

Discussion: Higher

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Steve@Tropomedia
Steve@Tropomedia
Higher
Sep 11 2007, 11:30 AM EDT
I just remembered: a decade or so ago United had an advertising campaign called "Higher" (or something like that)... focused on how the airline was "elevating" the travel experience for its passengers. As I recall, the campaign was a complete dud... since in reality, United was still treating everyone like a herd of cattle. Hopefully, this new customer service plan moo-ves beyond words into action... (sorry for the bad pun). Do you find this valuable?    

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